Presented by: Anette Yamamoto-Hansen
Organized by: NCCJ
Time: Wednesday April 28., 2021 (18:00 - 19:00)
Place: Zoom – A link will be sent to registered participants.
Participation fee: Free of charge (NCCJ Members Only)
Language: English (Questions in Japanese welcome during Q&A)
About the Concept
What is Tie-in, Tie Off?
• A monthly benkyokai held the last Thursday of every month
• A short presentation, sometimes in Japanese, followed by Q&A and discussion (everything lasting around 1 hour)
• NCCJ Members Only
About the Event
Although two countries with many similarities and a good relationship, there are several obvious cultural differences between Norway and Japan. Communication within a company or organization to achieve optimal results is known to be challenging enough when working in the same office, but for representatives at foreign companies in Japan, communication also must overcome vast distances and timezones. In addition, the marketing and selling of a product or service, and the expectations of goals and timelines from head office, are easily misunderstood and can be unrealistic and in need of adjustment when adapted to a different cultural setting.
Anette Yamamoto-Hansen, former manager of the NCCJ and now Japan representative of Aker Biomarine, was the company’s first representative on the ground in Japan. In the third Tie-in, Tie Off of 2021, she will share insights gained when facilitating cooperation between Norwegian and Japanese organizations and companies and cover the topics of:
• Stumbling into the Japanese market: Basic mistakes that foreign companies do in Japan.
• Mind the gap: Differences in mindset between a foreign HQ, the Japanese entity and local customers.
• Finding common ground: What can be done to bring us closer together?
We are excited to welcome all our NCCJ members to participate in this valuable information sharing session.
About the Speaker
Anette Yamamoto-Hansen:
Born in Bergen and raised in Trondheim, Fetsund and Olsvik. A childhood that led to an unrecognizable Norwegian dialect and an inability to linger at the same place for too long.
Holds a bachelor degree in Pedagogy and in Japanese from the University of Bergen, and a Masters in International Relations from Ritsumeikan University, Kyoto, as well as a Masters in Political Science from Kyung Hee University, South Korea.
Started her career in Tokyo in 2014 as a consultant at a leading Japanese IT company. Gained over 5 years of experience within the field, specializing in the Japanese hospitality industry.
Bridged the interests of Norwegian and Japanese corporations as Executive Director at the Norwegian Chamber of Commerce (NCCJ).
Is currently spearheading the B2B-oriented Norwegian krill harvester and krill oil producer Aker BioMarine’s operations in Japan.
About Aker Biomarine
Aker BioMarine is a Norwegian biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value chain stretches from sustainable krill harvesting in pristine Antarctic waters through its Montevideo logistics hub, Houston production plant, and all the way to customers around the world.
For questions and inquiries, please contact Simen Aasen (General Manager, NCCJ) on simen.aasen@nccj.or.jp.