Presented by: Mia Sætre Bernhardsen, Advisor & Project Manager (Norwegian Seafood Council, Japan)
Organized by: NCCJ
Time: Thursday, February 25., 2021 (18:00 - 19:00)
Place: Zoom – A link will be sent to registered participants.
Participation fee: Free of charge (NCCJ Members Only)
Language: English
About the Concept
What is Tie-in, Tie Off?
• A monthly benkyokai held the last Thursday of every month
• A short presentation, sometimes in Japanese, followed by Q&A and discussion (everything lasting around 1 hour)
• NCCJ Members Only
About the Event
Market insight and understanding the Japanese consumer is crucial for making the right decisions when working to promote Norwegian products and services in Japan. Seeing that seafood is Norway’s largest export to Japan, the NCCJ’s member and collaboration parter in Team Norway, Norwegian Seafood Council (NSC), continuously strive to stay updated on the latest trends, wishes and habits of the consumer.
In the first Tie-in, Tie Off of 2021, Mia Sætre Bernhardsen will cover the following topics with basis in the NSC’s recently launched insight study about the Japanese consumer:
Insight about the Japanese consumer
The consumer journey when purchasing (sea)food
What do the Japanese consumers want?
Which trends should we prepare for in the future?
Sustainability
Product development
Using insight to strengthen the brand: How does country of origin add value to the consumer?
This webinar will provide unique insights for understanding the Japanese consumer – applicable to all businesses working to promote their products and services in Japan. We are excited to welcome all our NCCJ members to participate in this valuable information sharing session.
About the Speaker
Mia Sætre Bernhardsen, Advisor & Project Manager (Norwegian Seafood Council, Japan)
Mia Sætre Bernhardsen
Originally from Oslo, but have lived in Brazil, Spain, Denmark, Argentina, Portugal and now Japan.
Project Manager with responsibility for market insight at the NSC Japan office. (Will in April enter a new role as Manager, Korea for the Norwegian Seafood Council and relocate to Seoul).
Before moving to Japan two years ago, I worked with emerging markets for Norwegian seafood (such as Mexico and the Middle east) and later with consumer studies at the head quarters in Tromsø.
Recently launched a new insight study about the Japanese consumer
About the Norwegian Seafood Council
The Norwegian Seafood Council (NSC) works together with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood.
NSC aims to increase the value of Norwegian seafood resources. We do this through market insights, market development and communication in selected markets around the world, such as Japan.
Insight is at the base of all our decisions and we are proud to have one of the largest seafood data bases in the world.
Japan is one of the most important markets for Norwegian seafood, and Norwegian and Japanese actors have a long tradition for collaborating to develop the Japanese seafood market.
For questions and inquiries, please contact Simen Aasen (General Manager, NCCJ) on simen.aasen@nccj.or.jp.